Quality assurance can be a source of real improvement — or a compliance burden that changes nothing. The difference is design.
Evidence, not opinion
Effective QA is grounded in outcome data, not the judgement of a single reviewer.
Feedback, not audit
The best QA systems treat reviews as opportunities for constructive feedback, not adversarial audits.
DA
Dr. Amina Rahal
Head of Standards, CXCAC
